F O U N D E R ' S L E T T E R . J A N 1 4 , 2 0 1 4
D E A R B L O G G E R S , S U P P O R T E R S , A N D F R I E N D S ,
The Giving Table is back! And we have some big goals for 2014.
To those of you who have been following this journey from the beginning, I appreciate your patience immensely as I've prepared for the next iteration of this movement. After a highly successful social action campaign last April, I took some much-needed time to consider our lessons learned, dream about what can be achieved moving forward, plan a campaign strategy, and redesign the website. So thank you.
I hope you're just as excited as I am about what's on the horizon!
Our mission of doing good with food hasn't changed, but a new giving model will help ensure that the impact we make in 2014 will be felt worldwide. You can read more about it here, as well as take a peek at The Giving Table's manifesto and FAQ sections.
F U N D I N G T H E F O O D S Y S T E M
After much consideration, I've decided to host future campaigns on the Causes platform. Causes is integrated with Facebook, the largest social media site in the world, and has the potential to draw even more participants to our activism and fundraising campaigns. If you have a Facebook account (and I'm guessing most of you do), you can access Causes seamlessly. Stop by today and support us! ("Supporting" a cause is the Facebook equivalent of "liking" a page.)
You may have noticed a new word: fundraising. Causes supports donations, which means we'll have the ability to directly impact food projects throughout the world. Through strategic partnerships with food nonprofits, bloggers will donate their posts to causes with tangible results, and micro-transactions from readers (less than $20), offer enormous potential to raise significant funding.
Consider this: Collectively, we have hundreds of thousands of readers. If just 1,000 of them donated $10, we'd have $10,000 for charity! By working together, it really is that simple, and I can't wait to get started.
If you're ready to join The Giving Table in 2014, here's how you can help.
G E T I N V O L V E D - T H E L U N C H B O X F U N D 2 . 1 0 . 1 4
The first campaign of 2014 will be held on FEBRUARY 10, 2014. Here's everything you need to know to get involved.
1. Visit the campaign page and pledge to donate your post.
2. Review the guidelines to prepare your recipe and post.
3. Tell your friends, invite fellow bloggers, and help spread the word!
T H E N E W W E B S I T E
I'm thrilled about our new space, and hope it inspires you to get more involved in food philanthropy. The photography was generously provided by my friend and fellow food blogger Erin Alderson, and I can't imagine the site without her spectacular images.
As you reacquaint yourself, here are a few places you'll want to visit.
About us. Brush up on our mission, manifesto, and find answers to your questions.
Activism. Learn more about our giving model and what it truly means to "donate a post" to The Giving Table.
Newsletter. If you haven't signed up for the newsletter, I encourage you to do so. This will ensure you'll stay updated about news and future campaigns.
Cheers to 2014, and all that we'll accomplish together!
Founder, The Giving Table