When McDonald's first arrived in Rome in 1986, it arches were placed in one of the city's most historic squares, Piazza di Spagna, and its opening day was met with protesters chanting "We want slow food!"
Italian journalist Carlo Petrini described the event as just an episode in the movement to make food more local and sustainable. His thoughts on the matter are simply expressed, and might make you run into the kitchen to cook!
"Fast food is chosen because it is cheap and time saving. But it takes only ten minutes to prepare a simple pasta -- a few drops of good olive oil and a bit of parmiggiano. What is better than that?"