The California dairy industry likes to give the impression that California cows spend their afternoons strolling lush pastures and taking naps under oak trees. Its ads are on billboards, television spots, and even radio commercials where cows talk to each other about how nice the weather is.
It turns out that the Happy Cows campaign created by the California Milk Advisory Board was actually filmed in New Zealand, 7,000 miles away. Most of California's dairy industry is concentrated in the San Joaquin Valley where the hillsides are more brown than green, and most cows never touch a patch of grass during their lifetime.
The organization is arguing that the New Zealand cows are filmed in the context of wishing they lived in California, but if you've ever driven through central California and seen cows standing in dusty pins in the hot afternoon sun, you might have a hard time believing that the industrial agriculture industry is even capable of producing a happy cow at all.