Last week I stumbled upon this article by Andy Bellatti discussing four of the biggest nutritional hoaxes including fruit juice, cereal, milk, and turkey. It reminded me of growing up, actually. Like many children, I believed that protein came from meat and calcium came from milk because that's the message all the billboards and television commercials were sending. As the article states, "the dairy industry has simply succeeded in convincing Americans that 'calcium' is a synonym for 'dairy.'" There was the truth of the matter, summed up in one sentence. It stopped me in my tracks, actually.

This kind of marketing has been prevalent for decades, traceable to World War II. Consider the ad to the left. Its text reads:

These days, we are meeting new meat friends . . . and liking them. We are all learning to get the most from the meat we get--and finding, now as always, "Meat has what it takes." Remember this, America: Grandchild or granddad, we all need proteins. All meat has proteins.  Meat proteins are proteins of highest quality.
And isn't eating meat one of your favorite kinds of eating?

Fascinating, isn't it? You don't often see glossy magazine pages praising quinoa, beans or lentils as rich protein sources. Meat is not the only source of protein available to us, but advertisers have certainly done a good job of making us think it is.

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